This course introduces participants to the main aspects of Chinese culture, with a particular focus on business culture and business etiquette. It begins with an overview of culture in general, and challenges participants to try and spot some of their own cultural preconceptions and blind spots in order to look at intercultural communication from another angle. It then moves on to a discussion of the salient features of Chinese culture, focusing on the concepts of hierarchy, mianzi ("face") and guanxi (network relationships), particularly as they relate to business in China. Finally, it presents a series of scenarios and asks participants to determine the optimal course of action in a number of commonly-occurring situations involving working with Chinese business partners. 

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After completing this course, participants will be able to:

  • Explain the importance of understanding culture and the consequences of cultural misunderstandings;
  • Identify some of the major aspects of Chinese culture, with a particular focus on business culture and etiquette; and
  • Determine some effective strategies to engage with Chinese business partners in a variety of common scenarios.


Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.

Module 1: Understanding Business Culture
Module 2: The Chinese Culture
Module 3: Scenarios on Interacting With Chinese Business Partners
Case Study Exercise